we model consumer behavior in cultural context to inspire bigger ideas
and we facilitate faster activation to brand strategy

Immersing in consumer and market context helps the organization ground brand strategy development in deeper insights and richer understanding. ModelPeople custom blends in person, online and mobile methodologies.

ModelPeople helps Insights executives design stakeholder insight activation programs to ignite strategic action for brand growth.

Our team of award-winning film-makers and graphic artists visualizes consumer & brand insights in
Consumer DocumentariesSM and other media, to inspire strategic action for brand growth, throughout the organization and its external stakeholders.

We inspire strategic action with empathetic character-driven story-telling. Here’s how our award-winning Creative Associate, director Jeff Myers, told a story about why Jack became Santa…

We have Case Studies in Brand Strategy Planning which have inspired strategic action for:

Consumer Segmentation & Targeting
See Case Studies
Brand Positioning & Communications
See Case Studies
Product Design & Innovation
See Case Studies
Shopper Insights & Retail Innovation
See Case Studies

Global project management of local field teams gives us global project reach and consistency with local market expertise and cultural insight.