Reflecting on health and wellness didn't come without some personal irony as I recently incurred a leg fracture. I've started to see a physiotherapist and chose the deluxe package complete with fango packs and massage. Every Euro spent on recovery is a well chosen investment. While people tend to delay holiday trips in times of financial straits, they are not willing to save on their well-being. When I asked my friends if they would consider cost-cutting measures on their health and wellness budgets, it turned out that the contrary is the case. None of them would ever turn down their gym membership. Some of them have even recently turned to alternative methods like osteopathy to keep healthy and in shape.

Exclusive spas and downtown gym clubs like Holmes Place are actually reporting an increase in memberships. While the wellness market seems relatively solid, fitness companies and practices have to make efforts though to entertain and therefore keep their clients. As people in Germany have the free choice to turn to any physician they want, new concepts are popping up and being embraced. The ideal practice seems to combine medical treatment with a holistic approach.

A smashing example of customer retention is Germany's first "dental spa", KU64, named one of "The Leading Dental Centers of the World". It is truly a dental practice that makes a difference. Services offered include treatments like bleaching, laser and implantology - all based on body-friendly technologies.

The office has very little in common with what one usually has in mind when taking the frightening walk to the dentist. Entering the practice, you are immediately reminded of your last summer holiday with its sunny, beach-like colors. The interior was designed by the Berlin/LA-based architecture team GRAFT who are also responsible for the interior redesign of The Mirage in Las Vegas. The whole place follows a strict aesthetic concept, filled with amorphous, bold shapes and a sophisticated lighting design. A roof terrace with sunchairs offers a wide view over the city while the waiting lounge is arranged around a chimney place.

Founder and chief Dr. Stephan Ziegler's vision was to combine state-of-the-art dental techniques with high-class interior design to create an anxiety-free environment. Workaholics who rush in after 8:00 p.m. appreciate the naturopathic services along with the champagne bar.

Even in Germany, where health insurance for all citizens is compulsory, not all of these services are covered. Nevertheless, the practice continues to broaden its portfolio. Soon they will add a futuristic Kid's Club and an extra section for Orthodontics.