Global_Map
press
Inspiring Strategy with Empathy: Strategic Learning Tools and Leadership Skills

March 22, 2017.  Claire Brooks presented at the Quirk’s Event in NY

 

Click Read More to go to the conference website

Claire Brooks on “Marketing with Strategic Empathy”: An interview by Bob Morris
February 19, 2017.   An interview with Robert Morris, an Amazon Hall of Fame reviewer

 

Robert posted the interview on his personal Blogging on Business website. Click Read More to go to the interview

 

Robert previoiusly posted a book review of Marketing with Strategic Empathy on his personal Blogging on Business website

How to use storytelling for marketing with strategic empathy

February 15, 2017.   Article in mycustomer.com, Europe's leading online resource centre for customer management professionals, with over 107,000 fully profiled members.  Published by SiftMedia

 

Click Read More to go to the article

For nuanced customer insights

January 2017.   Article in Indian Management, the journal of All India Management Association.

 

Click Read More to see a pdf of the print article, or click the link to visit the AIMA - Indian Management website version

Why Every Employee Must Become a Strategist

December 7, 2016.  Article in CEO | The CEO Magazine for High Growth Ventures

 

Click Read More to go to the article

Empathy and Your Marketing Strategy

December 7, 2016.  Article in the ABA Bank Marketing website of the American Bankers Association. 

 

Click Read More to go to the article

The Most Actionable Blog, Ever. Marketing with Strategic Empathy — Author Interview with Claire Brooks

December 5, 2016.  An author interview with Actionable Books, a website dedicated to professional learning. 

 

Click Read More to go to the article

Marketing with Strategic Empathy - CIM 'Book of the Month'

October 2016.  Marketing with Strategic Empathy by Claire Brooks was awarded 'Book of the Month' by the Chartered Institute of Marketing, the UK leading professional association for Marketing

How and why Strategic Empathy® can enrich all human relationships

October 29, 2016.   An Amazon review of Marketing with Strategic Empathy by Claire Brooks, conducted by Robert Morris, an Amazon Hall of Fame reviewer

 

Robert also posted his review on his personal Blogging on Business website

 

Click Read More to go to the review

Today, every manager and employee needs to be a strategist

Octboer 20, 2016.  Article in Business Standard the leading business daily broadsheet newspaper in India, produced in English and Hindi.

 

Click Read More to see a pdf of the print article, or click the link to visit the Business Standard website version

Business 901 with Joe Dager: An interview with Claire Brooks

October 16, 2016.  An interview with Claire Brooks on Marketing Empathy with Joe Dager on Business901 podcast

 

Click Read More to go to the podcast

Stu Taylor on Business: Radio Show

October 11, 2016.  Claire Brooks is interviewed on WESO-AM, Lexington, MA / Money Matters Radio Network, MA, RI, CT, ME, NH, VT

 

Click Read More to be taken to a YouTube recording of the show

How the Global Fortune 500 develop marketing strategy in a ‘VUCA’ world

October 7, 2016.  Article in Global Marketing Alliance, an online  toolkit of resources to help data driven marketers.

 

Click Read More to go to the article

Of Empathy and Strategy

Oct 5, 2016.     Article in Business World the premier business magazine in India

 

Click Read More to see a pdf of the print article, or click the link to visit the Business World website version

Values over value

p28-30, October 2016.  Store Brands magazine.  The leading monthly publication for private label and store brand retailing manufacturers, buyers and sellers.

 

Click Read More to go to the article

Experience Pros Radio Show

September 14, 2016  Claire Brooks is interviewed on KDMT-AM, Denver, CO.  The interview was streamed live on the Experience Pros website (http://experiencepros.com) and nationally syndicated on 37 BizTalkRadio stations.

 

Click Read More to be taken to a YouTube recoding of the show.  The interview begins at 2:15:37 into the recording

SmallBiz Trends: Review of Marketing with Strategic Empathy

September 3, 2016.  Marketing with Strategic Empathy Provides The Next Level of Customer Acquisition

 

An online review of Marketing with Strategic Empathy by Claire Brooks.  The review was conducted by respected reviewer Charles Franklin for Small Business Trends, an award-winning online publication for small business owners, entrepreneurs and the people who interact with them, with 672,000+ unique visitors per month.

 

The article was also cross-reviewed on Amazon and Good Reads

 

Click Read More to go to the review

Market Research Association 2014 National Conference

Claire Brooks and Dina Lawson, Associate Director, Global Strategic Insights co-present at the Market Research Association 2014 National Conference on Influencing the Corporate Strategy Agenda with Research Insights. They explain how to ensure Strategic EmpathySM for consumers and customers is at the heart of the strategy agenda, by curating strategic Learning JourneysSM for brand stakeholders.

Influencing the Corporate Strategy Agenda with Research Insights

2014 Market Research Association Corporate Researchers Conference

Inspiring Insight Activation through Visualizing the Consumer

2012 Market Research Association Conference

Successfully Recruiting Global Ethnographic Research Participants - Alert Magazine 2012

You don't know me but can I spend the morning in your bathroom? By the way, there'll be four of us plus a camera man...

In 2008, Everything Old is New Again - Washington Post

"I think it's probably smart," Brooks says. "If you offer people change and something radical at a time when they are feeling cautious and not open to making big, radical statements, that stuff will sit on the shelf."

The Mannequin: More Than Just An Empty Face - Washington Post

While London's Daily Telegraph dubbed the tracksuit a "sartorial disaster," this line will be closely based on Madonna's personal style (see sketch at left). "This time, she's going to be involved in the designing," Brooks says, "and they're offering clothes that are going to reflect her classy sensibility."

Shorts, Sighted - Washington Post

"Shorts reflect what's going on in rock culture, in Hollywood culture," says Claire Brooks, president of brand consulting company ModelPeople.

Style Stars - Washington Post

While London's Daily Telegraph dubbed the tracksuit a "sartorial disaster," this line will be closely based on Madonna's personal style (see sketch at left). "This time, she's going to be involved in the designing," Brooks says, "and they're offering clothes that are going to reflect her classy sensibility."

The Look - Washington Post

"When people buy a brand," says Brooks, "they're trying to tell a story about themselves: 'This is who I am and what I value.' "

IPod Users Go Into the Closet - Wired News

Claire Brooks said: "It’s no longer particularly hip to own an iPod, but it’s definitely not passe either. The iPod has moved from hip accessory to lifestyle classic almost immediately, which is something very few brands are able to do, and certainly none of the competitive offerings."

Consumed: Thinness and Its Seductions - The New York Times Magazine

Shopping for home electronics seems to be rooted in an almost-scholarly evaluation of features... or is it?"

Special Report - The Quest for Cool (Europe) Time Magazine

"Trendspotting is big business in the US. The never-ending quest for the Next Big Thing means jobs for people like British-born Claire Brooks..."

Special Report - The Quest for Cool - Time Magazine

The cool industry is a matriarchal one. "Women are the net-workers, the chatterers", says Claire Brooks, "what you need in this industry is an ability to get beneath what people are saying, and doing, and look at what it really means."

'Cool Hunters' Like Apple's Shine - Wired News

Brooks said Apple is one of the top brands among trendsetters, along with Nokia, Sony Ericsson and Nike. "(Apple) is a core trendsetter brand," she said. "It’s a lifestyle thing. Apple just comes up all the time."

Front Row - The New York Times

Claire Brooks...placed such wares, whether homely or glamorous, among a proliferating list of brands that are promoting their authenticity. Pitching authenticity, she said, is a ''platform against a tidal wave of new competitors.''

press