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Shopping for Value at DNA Galleria

February 2011

By Raul Simon Cantor Lopez, Hong Kong

DNA Galleria is a new retail mall concept that has an old style Hong Kong market feel with a modern twist. DNA opened in March of 2010 on Chatham Road, in the Tsim Sha Tsui area of Kowloon. The mall is primarily aimed at the 18-35 year old local and the mainland tourist market.

The Galleria is spread out over three levels with a total floor space of over 15,000 square feet, offering a range of affordable women’s wear, menswear, accessories, handbags, shoes, giftware, lifestyle goods and sportswear.

The mall hosts over 130 individual shops, boasting more than 250 brands, with many stores being local brands making their first foray into retail or small distributors selling direct to the public.

In this mall format, consumers are presented with the exciting shopping experience Hong Kong is famous for, yet in an organized manner catering to all their style needs. The developer, Park Group, has also produced the successful premium Knightsbridge shopping centers in Singapore and Wuxi China, and cited Tokyo’s Shibuya 109 as a key inspiration for DNA.

The average salary for young Hong Kongers is considerably less than in other developed countries, being approximately 8,000-15,000 HKD (1,000-1,900 USD). DNA aims to meet the needs of this demographic. The value of DNA lays in the average price point of goods in this mall, ranging up to approximately 1,500 HKD (190 USD) for apparel/fashion items. However, you can generally expect to get pieces for much less, making temptation hard to resist!

Both the indie design scene and the alternative shopping scene are slowly but surely taking hold in Hong Kong. In terms of price point accessibility and willingness to support local designs, young Hong Kongers have been very responsive to this new retail concept.

In reaction to the success of DNA, the developers are now looking to open further branches of the galleria in Hong Kong and on Mainland China as well.

Where can style and fashion value be found in Hong Kong? DNA Galleria.

Fashion & Style
Hong Kong

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