World Federation for Mental Health Congress, June 2022
ModelPeople is proud to present our pro bono research on mental health patient experience, co-authored with Dr. Jiachen Hou and Dr. Liz Breed of Bradford University School of Management. Please join us there!
The original conference abstract can be viewed here: WFMH Congress, June, 2022; Abstracts issue 1
Click Read More to see a .pdf version of the article
WFMH World Mental Health Day Educational Material
ModelPeople advocate for dignity and equality in mental health by lending our research skills and resources to further understanding of and empathy for people with lived experience and their caregivers and families.
The original article is linked here: World Mental Health Day 2021
Click Read More to see a .pdf version of the article
Resilience, Mental Wellbeing and the Coronavirus Pandemic
September 2020. Resilience, Mental Wellbeing and the Coronavirus Pandemic, co-authored by Claire Brooks and Andrew Long, has been published in a special supplement of the Indian Journal of Psychiatry.
A website link is available to the full supplement. The article can be found on page S395.
Click Read More to see a .pdf version of the article.
Marketing with Strategic Empathy® - published in Mainland China
September 2019. Marketing with Strategic Empathy®, by Claire Brooks, has been published in mainland China
Click Read More to see the mainland China edition
Patient Experience in Mental Health - 19th World Congress of Psychiatry
August 24, 2019. Patient Experience in Mental Health. Claire Brooks presented global online ethnographic research on mental health patient experience at the World Psychiatric Association 19th World Congress of Psychiatry in Lisbon, Portugal.
Click Read More to go to the conference website
Universal Health & Mental Health Coverage for All
December 12-14, 2018. Universal Health & Mental Health Coverage for All - Malta. A joint conference by World Psychaitric Association, WONCA (World Organization of Family Doctors), World Association of Social Psychaitry, World Federation for Mental Health, and the World Dignity Project.
Claire Brooks presented three papers, on Fighting Stigma with Strategic Empathy and What it feels like to be a service user – report from a global survey, as well as presenting Mental health dignity and the voice of the service user – results of a global survey at the final Plenary Session and Closing Ceremony.
Click Read More to go to the conference website
Primary Care Mental Health in Older People, published by Springer
July 2019. Claire Brooks has contributed to a chapter in the book Primary Care Mental Health in Older People published by Springer.
A chapter preview on Promoting Dignity in the Care of the Older Adult can be found on the publishers website
Click Read More to go to the publishers website listing
10 Marketing Experts Discuss International Women's Day
March 08, 2019. To celebrate International Women's Day, Kogan Page asked ten of their Marketing & Communications authors about their experiences as a woman in business, including what prevailing stereotypes need to be broken, and what advice can be shared with young women entering the world of work.
Click Read More to go to the conference website
Inspiring Strategy with Empathy: Strategic Learning Tools and Leadership Skills
March 22, 2017. Claire Brooks presented at the Quirk’s Event in NY
Click Read More to go to the conference website
Claire Brooks on “Marketing with Strategic Empathy”: An interview by Bob Morris
February 19, 2017. An interview with Robert Morris, an Amazon Hall of Fame reviewer
Robert posted the interview on his personal Blogging on Business website. Click Read More to go to the interview
Robert previoiusly posted a book review of Marketing with Strategic Empathy on his personal Blogging on Business website
How to use storytelling for marketing with strategic empathy
February 15, 2017. Article in mycustomer.com, Europe's leading online resource centre for customer management professionals, with over 107,000 fully profiled members. Published by SiftMedia
Click Read More to go to the article
For nuanced customer insights
January 2017. Article in Indian Management, the journal of All India Management Association.
Click Read More to see a pdf of the print article, or click the link to visit the AIMA - Indian Management website version
Why Every Employee Must Become a Strategist
December 7, 2016. Article in CEO | The CEO Magazine for High Growth Ventures.
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Empathy and Your Marketing Strategy
December 7, 2016. Article in the ABA Bank Marketing website of the American Bankers Association.
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The Most Actionable Blog, Ever. Marketing with Strategic Empathy — Author Interview with Claire Brooks
December 5, 2016. An author interview with Actionable Books, a website dedicated to professional learning.
Click Read More to go to the article
Marketing with Strategic Empathy - CIM 'Book of the Month'
October 2016. Marketing with Strategic Empathy by Claire Brooks was awarded 'Book of the Month' by the Chartered Institute of Marketing, the UK leading professional association for Marketing
How and why Strategic Empathy® can enrich all human relationships
October 29, 2016. An Amazon review of Marketing with Strategic Empathy by Claire Brooks, conducted by Robert Morris, an Amazon Hall of Fame reviewer
Robert also posted his review on his personal Blogging on Business website
Click Read More to go to the review
Today, every manager and employee needs to be a strategist
Octboer 20, 2016. Article in Business Standard the leading business daily broadsheet newspaper in India, produced in English and Hindi.
Click Read More to see a pdf of the print article, or click the link to visit the Business Standard website version
Business 901 with Joe Dager: An interview with Claire Brooks
October 16, 2016. An interview with Claire Brooks on Marketing Empathy with Joe Dager on Business901 podcast
Click Read More to go to the podcast
Stu Taylor on Business: Radio Show
October 11, 2016. Claire Brooks is interviewed on WESO-AM, Lexington, MA / Money Matters Radio Network, MA, RI, CT, ME, NH, VT
Click Read More to be taken to a YouTube recording of the show
How the Global Fortune 500 develop marketing strategy in a ‘VUCA’ world
October 7, 2016. Article in Global Marketing Alliance, an online toolkit of resources to help data driven marketers.
Click Read More to go to the article
Of Empathy and Strategy
Oct 5, 2016. Article in Business World the premier business magazine in India
Click Read More to see a pdf of the print article, or click the link to visit the Business World website version
Values over value
p28-30, October 2016. Store Brands magazine. The leading monthly publication for private label and store brand retailing manufacturers, buyers and sellers.
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Experience Pros Radio Show
September 14, 2016 Claire Brooks is interviewed on KDMT-AM, Denver, CO. The interview was streamed live on the Experience Pros website (http://experiencepros.com) and nationally syndicated on 37 BizTalkRadio stations.
Click Read More to be taken to a YouTube recoding of the show. The interview begins at 2:15:37 into the recording
SmallBiz Trends: Review of Marketing with Strategic Empathy
September 3, 2016. Marketing with Strategic Empathy Provides The Next Level of Customer Acquisition
An online review of Marketing with Strategic Empathy by Claire Brooks. The review was conducted by respected reviewer Charles Franklin for Small Business Trends, an award-winning online publication for small business owners, entrepreneurs and the people who interact with them, with 672,000+ unique visitors per month.
The article was also cross-reviewed on Amazon and Good Reads
Click Read More to go to the review
Market Research Association 2014 National Conference
Claire Brooks and Dina Lawson, Associate Director, Global Strategic Insights co-present at the Market Research Association 2014 National Conference on Influencing the Corporate Strategy Agenda with Research Insights. They explain how to ensure Strategic EmpathySM for consumers and customers is at the heart of the strategy agenda, by curating strategic Learning JourneysSM for brand stakeholders.
Influencing the Corporate Strategy Agenda with Research Insights
2014 Market Research Association Corporate Researchers Conference
Inspiring Insight Activation through Visualizing the Consumer
2012 Market Research Association Conference
Successfully Recruiting Global Ethnographic Research Participants - Alert Magazine 2012
You don't know me but can I spend the morning in your bathroom? By the way, there'll be four of us plus a camera man...
In 2008, Everything Old is New Again - Washington Post
"I think it's probably smart," Brooks says. "If you offer people change and something radical at a time when they are feeling cautious and not open to making big, radical statements, that stuff will sit on the shelf."
The Mannequin: More Than Just An Empty Face - Washington Post
While London's Daily Telegraph dubbed the tracksuit a "sartorial disaster," this line will be closely based on Madonna's personal style (see sketch at left). "This time, she's going to be involved in the designing," Brooks says, "and they're offering clothes that are going to reflect her classy sensibility."
Shorts, Sighted - Washington Post
"Shorts reflect what's going on in rock culture, in Hollywood culture," says Claire Brooks, president of brand consulting company ModelPeople.
Style Stars - Washington Post
While London's Daily Telegraph dubbed the tracksuit a "sartorial disaster," this line will be closely based on Madonna's personal style (see sketch at left). "This time, she's going to be involved in the designing," Brooks says, "and they're offering clothes that are going to reflect her classy sensibility."
The Look - Washington Post
"When people buy a brand," says Brooks, "they're trying to tell a story about themselves: 'This is who I am and what I value.' "
IPod Users Go Into the Closet - Wired News
Claire Brooks said: "It’s no longer particularly hip to own an iPod, but it’s definitely not passe either. The iPod has moved from hip accessory to lifestyle classic almost immediately, which is something very few brands are able to do, and certainly none of the competitive offerings."
Consumed: Thinness and Its Seductions - The New York Times Magazine
Shopping for home electronics seems to be rooted in an almost-scholarly evaluation of features... or is it?"
Special Report - The Quest for Cool (Europe) Time Magazine
"Trendspotting is big business in the US. The never-ending quest for the Next Big Thing means jobs for people like British-born Claire Brooks..."
Special Report - The Quest for Cool - Time Magazine
The cool industry is a matriarchal one. "Women are the net-workers, the chatterers", says Claire Brooks, "what you need in this industry is an ability to get beneath what people are saying, and doing, and look at what it really means."
'Cool Hunters' Like Apple's Shine - Wired News
Brooks said Apple is one of the top brands among trendsetters, along with Nokia, Sony Ericsson and Nike. "(Apple) is a core trendsetter brand," she said. "It’s a lifestyle thing. Apple just comes up all the time."
Front Row - The New York Times
Claire Brooks...placed such wares, whether homely or glamorous, among a proliferating list of brands that are promoting their authenticity. Pitching authenticity, she said, is a ''platform against a tidal wave of new competitors.''